Organic Vegetables are always fresh and pure in all forms, the technology adopted in growing these vegetables make them the freshest and the purest. Organic Vegetables are grown without using any types of poisonous and hazardous fertilizers; rather these vegetables are produced using natural and organic manure like Jeevaamrutha. Jeevamrutha is very potent manure which is developed using Cow dung and cow urine along with a host of other natural products of Mother Nature. 18up has associated with the farmer’s community and co-operative societies who are actively involved in growing organic produce. Jeevanada Amrutha is one such ideological initiative of 18up which consistently supports the farmer movement who are involved in growing organic produce.